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Focus, clarity, visibility – for architects, designers & creatives
It all starts in the mind. Before brands take shape, concepts form, or words tell a story – before websites launch and impress – you need focus, clarity, and confidence in process and self. The whole exceeds its parts, as Aristotle knew: meaningful connections create true value. Here, that means confident positioning, visibility, and attracting ideal clients. A take on synergy and trust.
Marketing for architects and creatives: why specialization beats variety — embracing the courage of decisive focus
Many creatives, architects, and service providers see broad positioning as freedom: Don't commit to one direction, keep all options open. But those who don't make clear decisions in business – for or against something – become interchangeable. The supposed variety costs more than it delivers, often leading to price wars. If customers struggle with yogurt variety at the supermarket, how should they navigate larger investments and diverse service offerings? Why bold focus liberates – and how clear positioning becomes a decisive competitive advantage that attracts the right clients.
Small cake, big Price? How creatives & architects offer their clients a win-win
Small cake, big price? Why that's not a good idea – and what it has to do with the creative business. The other day I was back at my favourite café. A place with style, soul and delicious aromas. Everything homemade, the selection vast, the cake delicious and the slices: generous. The cappuccino perfectly frothed, the owner's smile genuine. A moment when everything feels right. And I'm happy to pay for that, because the experience works – for both sides.
30 best website fonts and pairings for a stylish brand
Font choice is one of the most underestimated design decisions. Yet it often shapes your brand's look more powerfully than color or logo. On websites especially, typography is a central design element—it provides structure, mood and style. But with hundreds of fonts in tools like Squarespace or Canva, it's easy to lose track. This article shows you how to find suitable combinations — for strong brand impact and cohesive design across all channels.
For those who want a deeper dive, the moxi Typeguide offers an exclusive lookbook of curated font pairings and pro tips to master typography across web and print.
Building Brand Resilience: How Creative Professionals Stand Out in Challenging Times
In the creative industry, your skills matter, but what's crucial is whether the right clients can see and approach you. Markets are saturated with options, trends shift rapidly, and budgets are calculated tighter than ever. Those who succeed in becoming visible as a studio or freelancer hold the better cards – while simultaneously building resilience against market turbulence. The key levers for this are a clear profile, an attractive visual presence, and content that builds trust.
Five reasons why clients ask for design proposals – but don't always hire
Why do clients ask designers, architects, photographers or agencies for a quote – only to not follow through? After years of experience, we have learned this: Requesting a quote or estimate doesn't equal placing an order. Sometimes there's strategy behind it, sometimes pure curiosity. Discover what the real motivation is and what you can learn from it.
A modern website for designers and architects isn't an option – it's essential.
In the digital world, first impressions matter — especially in fields where aesthetics play a central role. Good web design is no longer a luxury; it's a strategic advantage. A well-crafted site enhances perceived expertise, builds trust, and supports your business growth. So here’s the question: Is your website working for you — or against you?
Where have you been when clients desperately needed an architect?
This piece started with a conversation over lunch – and turned into a quiet realization: Too many brilliant creatives remain invisible online. Especially in Germany, where content and marketing are still misunderstood. But clarity isn’t arrogance. And showing up doesn’t mean selling out. This one’s for the studios no one finds – and the clients who give up too soon
Why the IKEA Effect Holds Back Innovation – and How to Break the Spell
You know that feeling? Hours crafting your website, writing copy, designing logos. The result feels precious because it's "yours." The IKEA Effect – our love for DIY creations – makes us proud of self-assembled shelves but can be fatal in business. This emotional attachment blinds us to better solutions and kills innovation. Ready to reality-check your "business furnitures beginnt alles mit einer Idee.