30 best website fonts and pairings for a stylish brand

Font choice is one of the most underestimated design decisions. Yet it often shapes your brand's look more powerfully than color or logo. On websites especially, typography is a central design element—it provides structure, mood and style. But with hundreds of fonts in tools like Squarespace or Canva, it's easy to lose track. This article shows you how to find suitable combinations — for strong brand impact and cohesive design across all channels.

For those who want a deeper dive, the moxi Typeguide offers an exclusive lookbook of curated font pairings and pro tips to master typography across web and print.

You want to design your website—professionally, stylishly, distinctively. But as soon as it comes to choosing fonts, clarity ends. You click through countless fonts, compare, combine, discard. And in the end? You're still not sure if this is really your brand look.

And you wonder why it looks so effortless for others, but just doesn't look right for you. Or you think to yourself, fonts on the web—is that so important? Let's just use Verdana, Times, or Arial again. You could do that, but it's not a good showcase for your brand... By now, there are far more attractive fonts that also work well online.

Why typography makes the difference

Typography conveys more than just information. It communicates atmosphere, attitude, clarity. It's a central component of visual identity—just as defining as colors or images. On websites especially, typography takes on a crucial role. It structures content, creates rhythm, and provides orientation. And it shapes first impressions: elegant—bold—minimal—playful?

What's technically possible isn't automatically stylistically sound

What looks cool on a Canva template can quickly tip into the arbitrary in web design. And what looks good isn't always suitable for combination. Anyone who has spent hours sifting through fonts knows: you quickly get lost in the details. Time you could definitely use better.

You want a look with recognition value, clarity, and character. But in the font library, hundreds of options await—with hardly any guidance. What goes together? What captures your attitude? How do you combine style with readability?

Typography with style — some basics

Fonts are design elements just like images or colors—they convey a message, create a mood, and shape your brand's style. The font combinations chosen here look great and are timeless.

Each font pairing comes with a mood image as a style idea—optional. Whether this combination fits your website and brand is best tested by you. Here are a few typographic basics:

Font. Use a maximum of two fonts, otherwise it quickly looks restless and cluttered. The website should be clear and well-structured. With headlines, you set striking accents. Body text provides a calm counterpoint, balances things out, and should be highly readable.

Not sure which combination fits? Then use only one font family, preferably without serifs. This way everything looks harmonious and unified. If you want more expression, choose a font with serifs.

Fonts with serifs have small „feet" or lines at the end of letters—they look classic, often somewhat more elegant, e.g., Playfair, Simonetta, Quattrocento. Sans-serif fonts are clean and smooth, they look modern, simple, and straightforward: DM Sans, Lato.

Contrast. Choose varying font sizes and weights. Otherwise the text design looks bland and unstructured. With delicate fonts: set black on solid color. Very bold, large headlines can be visually balanced by using your branding color instead of black, for example.

Letter spacing. Make sure the font in the web editor doesn't look either too wide (example 1 looks fragmented and frayed). Or too tight (example 2 apears compressed). The goal is a harmonious appearance (3). Use capitals – uppercase letters – only in exceptional cases.

Text alignment. Set paragraphs to left-aligned rather than centered or justified text, which are less readable. (A large headline centered or quotes set in the middle can work as an accent or stylistic device.)

Structure. Pay attention to clear paragraphs with enough white space between them. Texts shouldn't run across the entire width of the website! This makes reading flow difficult because the eye slips to the next line, and it looks unprofessional.

moxi typeguide: 30 curated combinations

That's exactly why I created the moxi type guide. An elegant lookbook featuring 30 carefully selected typefaces. I've strategically chosen each font combination based on brand impact, readability, and aesthetic appeal. All fonts are available in tools like Squarespace and Canva, as well as many other web editors. This makes consistent brand presentation possible across your website, social media, and print materials.

Moods Set the Scene

Each of the 30 combinations comes with an attractive mood image—so you can instantly see how the typography works in its respective setting. From clean and minimal to elegant, edgy, or expressive: the range will inspire you and give you a solid foundation for decision-making.

For Creative Minds with Standards and Style

The moxi Type Guide is designed for architects, interior designers, photographers, web designers, and all discerning creatives whose websites need to make an aesthetic and compelling impression. You can see a selection of the font pairings here in this article. All 30 are exclusively available in the lookbook, along with tips for proper typography usage plus a handy checklist. Check the lookbook out here.