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Why the IKEA Effect Holds Back Innovation – and How to Break the Spell
You know that feeling? Hours crafting your website, writing copy, designing logos. The result feels precious because it's "yours." The IKEA Effect – our love for DIY creations – makes us proud of self-assembled shelves but can be fatal in business. This emotional attachment blinds us to better solutions and kills innovation. Ready to reality-check your "business furnitures beginnt alles mit einer Idee.